Evolution of Starbucks’ Logo

Many of you drink Starbucks coffee in daily life, but I bet only few of you know the history of Starbucks’ logo. Starbucks coffee has become the biggest coffee company in the world. Its logo of green mermaid has also become the most unique and recognizable symbol in cities. In fact, today’s green mermaid is not the first version of Starbucks’ logo.

In 1971, after the three founders of Starbucks made sure of their company’s name, which was related to adventures on the sea, one of the founders named Terry Heckle began to study ancient books and he finally found a wood block of Melusine, which was drawn in Scandinavia in the 16 century. Terry was inspired by this picture, the first version of Starbucks’ logo came to the world.

 starbucks-old-logoIn this logo, the Melusine exposed her breasts and  two tails. The designer used coffee brown as this logo’s main color because the Melusin was drawn on a piece of wood and the brown color is related to coffee beans. Around the Melusin, there are “STARBUCKS”, “COFFEE”, “TEA”, AND “SPICES”, which demonstrate the company’s name and their main products.

Later in 1987, the logo was changed prodigiously. Melusin’e long and curly hair hid her breasts, which was more implicit. In 1992, the designers got rid of a part of her tails. The lines of the Melusine’s picture are smoother. One of the authors named Xiao Xiong who wrote about the changes of Starbucks logo said, “They made these changes because some customers said that the exposed breasts had some sexy factors and her two tails made them feel uncomfortable”. Now, the Melusine is more beautiful and graceful, which makes people feel more appreciative, comfortable, and remarkable. Also, the English words are only “STARBUCKS” and “COFFEE”, which emphasize their main product, coffee.

Another big change is the background color of Starbucks’ logo. It has been changed into green. There are two reasons. Firstly, most greens, connect closely to nature, since green is the color of growing plants. By associating Starbucks with the coffee growing region of the world, the green logo makes an implicit argument about the quality of the coffee itself. Secondly, the green also associates with Seattle and the Puget Sound region of Washington State. Because the only rainforest in the continental U.S. is across the sound from Seattle, and Starbucks is headquartered in Seattle. So they chose green as its main color till now.

Today’s logo was designed in 2011. The designer deleted all of the words around the Melusine. And the only color is green. This symbol is the most successful one because people can remember and recognize it easily. In my opinion, they have no starbucks-logoneed to use English words or any other symbolic words. Most modern people would understand its meaning whatever languages they use because Starbucks has achieve the goal of being popular all over the world. At the same time, it diminishes the gaps between people who come from different countries.

Do You Love Chinese Tea?

When I was preparing for this blog post, I found that there are so many types of Chinese tea. Since China is one of the origins of tea, each kind of tea has a long story. Today, I select six famous types of Chinese tea and give you a brief introduction about them.

Green Tea

Chinese green tea is the oldest and most popular type of tea; it has been enjoyed by Chinese for several thousand years. Green tea belongs to the category of unfermented tea, which goes through the pan-firing process right after the leaves have been plucked. This process enables the leaves to keep their original color and retain their naturally occurring antioxidants. According to recent research, green tea can help reduce the risk of cancer and slow down the aging process.

When drinking it, the fragrant taste of the tea will stand out with a little bit bitterness. Representatives include Biluochun from Jiangsu (left),Dragon Well (Longjing) from Zhejiang (middle), and Huangshan Maofeng from Anhui Province (right).

Black Tea

black tea

Black tea is the second largest category of Chinese tea, which is known as “red tea” in China. It belongs to the category of fully fermented tea. It is made from the new shoots of tea leaves, which are wilted, rolled, fermented, and dried. The resulting infusion yields a rich aromatic flavor.

Black tea will be more bitter than green tea. Younger generational prefer to add sugar or milk into black tea to make it have better taste. Representatives include Qimen Hong from Anhui, Dian Hong from Yunnan, Chuan Hong from Sichuan and Hu Hong from Hunan Province.

Oolong Tea

oolong tea

Oolong tea is a specialty from southeastern China, originating from provinces of Fujian, Guangdong and Taiwan. It belongs to the category of partially fermented tea, and thus falls between green tea and black tea. Oolong tea is mainly controlled by the pan-firing procedure. The bright yellowish infusion has a fresh rich flavor and a long-lasting aromatic aftertaste.

Since it combines the characteristics of green tea and black tea, oolong tea has the both the fresh taste of green tea and the rich taste of black tea. Representatives are Tieguanyin from Fujian (right) and Donding oolong tea from Taiwan (left).

Check back tomorrow and I will update the last three types of Chinese tea.

Know Inside & Choose What You Want

Do you know what kinds of ingredients are in your coffee? Most people don’t know what to choose when they first buy coffee because they don’t know what’s inside in each kind of coffee. Will that be too bitter? Will that be too sweet? If you know ingredients in each coffee and proportion of them, these questions would be answered by yourself.

Now, I will list some popular coffee and explain what’s inside.

Americano

%e7%be%8e%e5%bc%8f                                       2/3 waterwater +  1/3  expressoexpresso

Americano is one of the most popular choices in American’s life. Since it only contains water and expresso, it just has 15 calories in a 16oz cup of coffee. If you are on diet and you can tolerate its bitter taste, Americano will be your best choice.

Latte

%e6%8b%bf%e9%93%811/6 Foamed Milk %e5%a5%b6%e6%b3%a1 + 1/2 Steamed Milk milk

+ 1/3 expressoexpresso

Latte is a shortened form of the Italian word caffè latte, which means “milk coffee”. It is the simple combination of milk and coffee. In contains 190 calories in each 16oz cup of latte.

Cappuccino

%e5%8d%a1%e5%b8%83%e5%a5%87%e8%af%ba

          1/2 Foamed Milk %e5%a5%b6%e6%b3%a1 + 1/6 Steamed Milkmilk

         + 1/3 expressoexpresso

The biggest difference between cappuccino and latte is the proportion of foamed milk and steamed milk. There is less steamed milk and more foamed milk in a cup of cappuccino. So it has lower calories in a 16oz cappuccino, which is 120.

Flat White

%e7%99%bd%e5%92%96%e5%95%a1

     1/2 Steamed Milkmilk+ 1/2 expressoexpresso

Flat white is more popular in Australia and New Zealand. You may wonder what is the difference between flat white and latte. According to Eileen P, Kenny, who is a barista, coffee writer, and the creator of Birds of Unusual Vitality, there are two stunning differences between those two types:

“Typically, in the specialty coffee world, a flat white has just a little bit less microfoam than a latte, and often less volume, but is still creamy milk over the same amount of espresso,”

“The other difference is that a latte is generally served in a glass — though this differs from cafe to cafe — while a flat white is served in ceramic, also often in a smaller ceramic than a cappuccino, but again, this varies place to place.”

If you want to learn more about flat white, you can read Wait, What Exactly Is a Flat White? We asked an Aussie and Kiwi. You may find more answers.

Mocha

cafe-mocha                  1/6 Creamcream+ 1/3 Steamed Milkmilk

                 +1/6 Chocolate Cream%e5%b7%a7%e5%85%8b%e5%8a%9b%e9%85%b1 +1/3 expressoexpresso

If you want to have a sweeter coffee, mocha will be your best choice. And it has higher calories as a result, which is 360.

One of my friends once asked me, “I think hot chocolate is too sweet, but coffee is too bitter, what should I have?” Now you know the answer is a cup of mocha.

Caramel Macchiato

%e7%84%a6%e7%b3%96%e7%8e%9b%e5%a5%87%e6%9c%b5          1/6 Caramel Saucecaramel+1/6 Foamed Milk%e5%a5%b6%e6%b3%a1

+1/3 Expressoexpresso

Caramel macchiato is my personal favorite coffee. Since it will be a little bit sweet with the caramel sauce, and a little bit bitter because of the expresso, everything is just right when I drink it. Although its calories is not very low, which is 250, you can still try it to feel the combination of caramel, milk, and expresso.

In this blog, I only introduce ingredients of some popular coffee. Actually, there are a lot more different kinds of coffee with different ingredients and proportion. Here is a passage named 12 Different Types of Coffee Explained that you may want to read about other coffee’s ingredients.

Next week, I will explain what is the appropriate time to drink coffee and tea in a day. Remember to come back and enjoy the journey with me!